CRM Highlights: August 19, 2013

Gamification gaining traction in Banking. Banks in Singapore and Malaysia leading the way. ¬†Includes Absa’s Springboks-related game on Facebook.

Social CRM: What does it look like? Serious plug for Nimble but informative overview.

CRM Implementation gotchas. Good insight into complexities of moving from out-of-the box programming features to more complex builds with Salesforce.com.

Is your sales force being sabotaged by your CRM?¬†Let’s remember that CRM is about the customer (sales target are important but focus on customer needs before organisational sales goals)

 

 

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