CRM software applications

A multitude of software solutions have been developed to manage customer relationships.

While there are differences between these applications there are a number of common features which provide functionality to manage key aspects of the customer lifecycle.

  • Marketing
  • Sales
  • Service

Social, mobile and analytics (including big data) are new generation features.

These solutions address the key customer management processes: targeting, acquisition, retention and collaboration. Underlying these pillars and core to the success of the organisation and the CRM application is understanding the customer and managing the experience.

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